Adidas Originals is a line of casual sports clothing from German sportswear brand Adidas, which specialises in shoes, shirts, coats, bags, sunglasses and other accessories.
The brand uses the famous Trefoil logo, which was originally used on all Adidas products until the company decided in 1997 that the trefoil logo would thereafter only be used on heritage products, and was replaced on other products by the Performance logo, which has previously been used on the “Equipment” range of products since 1991. Adidas Originals covers sports fashion styles with strong references to the decades between the 1940s to 1980s. The brand has a distinctively retro old school feel.
During the mid to late 1990s, Adidas divided the brand into three main groups with each a separate focus: Adidas Performance was designed to
maintain their devotion to the athlete; Adidas Originals was designed to focus on the brand’s earlier
designs which remained a popular life-style icon; and Style Essentials, which dealt with the fashion
market; the main group within this being Y-3 (which is a collaboration between Adidas and renowned Japanese fashion designer Yohji Yamamoto – the Y representing Yamamoto and the 3 representing the three stripes of Adidas).
“Adidas is all in” is the current global marketing strategy slogan for Adidas. The slogan aims to tie all brands and labels together, presenting a unified image to consumers interested in sports, fashion, street, music and pop culture. There appears to be connection with the phrase “all-in” meaning “exhausted” in some English speaking nations.